Mass Communications and American Empire

Mass Communications and American Empire

تأليف : Herbert Irving Schiller

النوعية : التاريخ والحضارات

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Mass Communications and American Empire by Herbert Irving Schiller..Originally published in 1969, this book laid out the dimensions of American global domination, emphasizing the role of media-cultural power. This updated edition concludes that the early forms of American cultural imperialism have been transformed into an institutionalized brand of transnational cultural power that propagates and disseminates the ethos of consumption to the world-at-large.
Mass Communications and American Empire by Herbert Irving Schiller..Originally published in 1969, this book laid out the dimensions of American global domination, emphasizing the role of media-cultural power. This updated edition concludes that the early forms of American cultural imperialism have been transformed into an institutionalized brand of transnational cultural power that propagates and disseminates the ethos of consumption to the world-at-large.

Herbert Irving Schiller
5 كتاب
Schiller warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and...
Schiller warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and popular journals made him a key figure both in communication research and in the public debate over the role of the media in modern society. He was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior.” Schiller used Time Warner Inc. as an example of packaged consciousness, stating that it “basically dominates publishing, cable television, recordings, tapes and filmmaking.”

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